Download the latest application at
http://www.oracle.com/technetwork/developer-tools/sql-developer/downloads/index.html
Download a java 1.6 jdk (6u33 as of this writing)
http://www.oracle.com/technetwork/java/javase/downloads/index.html
By default will install
C:\Program Files\Java\jdk1.6.0_33
C:\Program Files\Java\jre
Extract all sqldeveloper files to
C:\sqldeveloper
cd C:\sqldeveloper\sqldeveloper
right click the sqldeveloper and select send to desktop shortcut
right click on sqldeveloper icon and enter jre path
C:\Program Files\Java\jdk1.6.0_33\jre\bin
If you run into an issue like this “Cannot find a J2SE SDK installed at path:” change the full path name to the java.exe name
C:\Program Files\Java\jdk1.6.0_33\jre\bin\java.exe